Privacy

Information You Provide Directly to Us

When you use our Services, you may provide certain information directly to us. For example, we collect information directly from you when you post comments, photos, or videos on the Services, participate in surveys or studies conducted by Dalton, or contact and interact with us.

Some of the most common types of information we collect directly from you include:

  • Contact Information: Such as your name, address, phone number, and email address.

  • Customer Service Interaction Information: Such as messages sent to us through online forms or emails, and summaries or recordings of interactions with our customer service staff.

  • Survey and Sweepstakes Information: Such as preferences, interests, demographic data (e.g., gender), photos, and videos, as well as the information needed for you to participate and for us to carry out your rewards or incentives (if applicable).

  • Job Application Information: If you are applying for a job at Dalton, we may collect information such as contact details, resume information, and qualifications and employment history.

Information We Collect Automatically Through Technology When You Use the Services

When you use our Services, we may automatically collect certain information. We use various third-party technologies, including cookies and similar tools, to assist in collecting this information. Please refer to the Cookie Notice and the “Online Advertising and Analytics” section below for more information.

Some information we automatically collect when you use our Services includes:

  • Information about Your Access and Use of Dalton’s Websites and Emails: Such as your IP address, browser language, the state or country from which you access the Services, software and hardware attributes (including device ID, operating system, and browser type), referring and exit URLs, links you click on, files you download, pages viewed and the order of those pages, time spent on specific pages, search terms you use on our website, date and time you accessed our website or opened our emails, and similar information.

  • Information about Your Use of Dalton’s Products, Mobile Apps, and Other Software: Including:

    • Information about your Dalton product or software, such as serial number, operating system version, MAC address, software version, battery life, error logs, system updates, and the name you have assigned to your product.

    • Information about the devices and networks you connect to your Dalton product or software, such as the type of internet connection and service provider, IP address, SSID, wireless connection quality/signal strength, error logs, unique identification numbers linked to the computer, tablet, or mobile device used with your Dalton product or software, and the type of browser and operating system of that device.

Information We Collect from Other Sources

We may receive information about you from other sources, such as business partners, marketers, researchers, analysts, social networking services, and other parties to help us supplement our records.

If you access our Services through a third-party website, application, or social media platform (such as Amazon Alexa, Google Assistant, or Facebook), we may receive information about you from that third-party website, application, or platform, depending on the third party’s data processing activities and your settings (e.g., name, username, email address, and comments or content you post). Dalton is not responsible for the content or activities of third-party websites, applications, or platforms. We recommend reading the privacy and security policies of any third-party websites, applications, or social media platforms you choose to use.

De-Identified Data

We may de-identify information we collect so that the information cannot reasonably identify you or your device, or we may collect information that is already in de-identified form. Our use and disclosure of de-identified information is not subject to any restrictions under this Privacy Policy, and we may use and disclose that information to others for any purpose without limitation.

Online Analytics and Advertising

Online Analytics

We may use third-party analytics services on our Services (e.g., Google Analytics, Adobe Analytics). These service providers may place and access their own cookies, pixel tags, and similar technologies on our Services and on third-party services to collect information that may be used to track users over time and across services. These analytics services help us understand how users access and use our Services.

If you do not want Google Analytics to collect and use information about your use of our website, you can install the opt-out feature in your web browser. You may also opt out of Google Analytics for Display Advertising or Google’s Display Network by using Google’s Ads Settings.

To learn more about Adobe’s privacy practices and to make choices regarding their tracking activities, please visit Adobe’s website.

Online Advertising

Dalton strives to provide you with relevant, value-added content in our online advertisements. We do not serve third-party ads to you when using our Services. However, we work with analytics and online advertising partners to: (1) gain a better understanding of how to use our Services to improve our Services; and (2) deliver Dalton ads that are more relevant to you on both our Services and third-party services.

Our partners may also place cookies, pixel tags, and similar technologies across multiple online services, including our Services. They use these technologies to collect information about your activities on these services to deliver you more relevant advertising. For example, they may use information they collect from cookies on our Services to identify products and services from Dalton that you may be interested in, as well as recognize your device so that they can show you relevant Dalton ads when you are using our Services and other services. In addition, we sometimes provide basic information we collect (such as your email address) to service providers who may “match” this information in de-identified form with cookies, mobile device advertising IDs, and other unique IDs to deliver you more relevant advertising when you visit other online services.

You can learn how to opt out of personalized online advertising from our advertising partners by following the instructions in the “Your Rights and Choices” section below and through our Cookie Notice in the “Managing Cookies” section.

How We Use Your Information

Dalton may use the information we collect in the following ways:

  • To provide the services you request, such as providing subscriptions, customer support, or integration with the streaming services you choose.

    • For example, to communicate with you, notify you about product/software updates and changes to our terms, conditions, and policies.

  • For marketing and advertising purposes, including providing you with the latest notifications, promotions, and information about products and upcoming events.

  • To personalize your experience and tailor the Services, such as providing relevant content.

  • To improve our Services, including detecting errors and reporting errors, understanding how users interact with our Services and advertisements, enhancing the usability and effectiveness of products, conducting research and analysis, and testing and developing new products, features, and services.

  • For our business operations, including reviewing and processing job applications as well as security, fraud prevention, and legal compliance, such as detecting security incidents and protecting against harmful, deceptive, fraudulent, or illegal activities.

  • To identify users across multiple touchpoints. Sometimes, we or our service providers may use the information we collect (e.g., username, IP address, and unique device identification number) to try to identify the same unique user across multiple Dalton Services, personal devices (such as smartphones, tablets), and browsers (such as Safari and Chrome) to create a single record for a user. This helps us better understand your needs and preferences, while providing you with a seamless and more personalized experience across these different touchpoints.

  • For other purposes for which we need your consent. We may also use your information for specific purposes that we communicate to you. We will ask for your consent to process your information for that purpose in accordance with applicable legal requirements.

Laws in some jurisdictions require companies to inform you of the legal basis they rely on to process your information. Our legal bases for processing your information as described in this Privacy Policy are as follows:

  • When your information is necessary to fulfill our obligations under a contract or commitment with you. For example, to provide the services you request from us or to comply with the terms of service on our website.

  • When the use of your information enhances our legitimate interests or the legitimate interests of others. For example, to provide security for our Services, operate our business and Services, process and receive payments, protect our legal rights, and prevent fraud.

  • Where we use your information to comply with applicable legal obligations. For example, monitoring purchases for tax and auditing purposes.

  • When you consent to allow us to process your information for a specific purpose.

For the purposes discussed in this Privacy Policy, we may combine the information we collect through the Services with information we receive from other sources, both online and offline, and use the combined information…